Here Are 5 Reasons You’re Not Landing Clients as a Photographer.
Read Till The End
I’m going to go straight to the point.
Reason 1: You’re still treating your craft as a hobby.
I’ve been there. It’s difficult to transition, but if you’re serious about making this a business, just do it. Hobbies don’t pay the bills. Businesses do. Learn about the business aspect of photography and build a portfolio. You always want to start with a portfolio, an evidence saying you can get the work done.
This all started as a hobby for me. Nothing more. For two straight years I was shooting, and making photos as a hobby until I had to transition. It took lots of hard work for that transition to come to life, but it happened and I’m loving it. That being said, if you love it as a hobby, you can keep doing that. It’s great!
Reason 2: You’re pricing yourself too low.
Charge your worth doesn’t mean price foolishly. If you’re too expensive, you’ll go broke. If you’re too cheap, you’ll go broke. Know where to draw the line. You’re in business to profit, not lose. Pricing is about confidence. It’s 50% confidence and the rest are just business tactics. Know when to increase your price and know who your ideal clients are.
Reason 3: You don’t believe in your offer.
You’re great at what you do, but you don’t believe in yourself and offer to name a price and stick to it and say “bye” to anyone who doesn’t believe in your craft. Show your worth, believe in your worth!
Reason 4: You try to explain your price when selling.
You owe nobody an explanation. I see no iPhone store explaining why they sell at that price. People purchase them because they find some value in it. Communicate your value and stop trying to “justify” your price.
Reason 5: You don’t push yourself.
You’re afraid to find the right clients. You’re afraid to go for what you want. You wanted a sign? Here you go: go for what you want! It’s all hard work. I have zero ideas of where the term “smart work” came from. Smart work does not negate hard work. In fact, smart work is hard work. It takes lots of experience to work smart. Work hard and you’ll gain enough experience to work smart.
You’ve got this!
This is it for today! Thank you for checking it out. If you’re new here, I’m Clement Eastwood, a photographer and an author who has made it his mission to educate photographers. Tap on this link to have access to my books on photography. And here’s a link to my podcast.
