How to Sell Yourself as a Photographer in 2024 — PART 2
On January 1st I shared with you how to sell yourself as a photographer. The post wasn’t complete.
This is a part II.
In part 1, I shared with you what to do before you connect with potential customers.
3 things: Write a story, Become a master of your niche, Collect social proof.
In today’s post, I will be sharing with you what you must do WHEN YOU CONNECT with potential clients.
1. Focus on relationships: Make genuine connections with potential clients instead of pushing a hard sell.
You’re not trying to sell anything, but trying to help them reach their goals. Always treat your business this way. You’re helping people reach their goals and satisfy them.
Be genuinely interested in them.
Listen actively, understand their needs, and tailor your pitch (a concise and persuasive presentation or proposal that aims to convince your potential client to take a specific action — buying a product or hiring your service.)
2. Be the person you’d hire: Don’t be a jacka**. Be a pro, be friendly, and show confidence. Your enthusiasm for your work will be contagious and build trust.
3. Focus on benefits, not features: Don’t just talk about what you do, explain how it benefits the client. Show them how your services will solve their problems and improve their lives.
This is what I do. When you join my clarity session and struggle to make ends meet as a photographer, I will teach you how to save, make money, and make profits on your business. All these are things that benefit you.
You see, when you communicate the benefits, the potential clients do not see it as a purchase but an investment.
4. Offer value upfront: Provide free consultations, resources, or helpful advice to demonstrate your expertise and build trust.
5. Master the art of following up: Don’t disappear after the initial contact. Stay in touch, provide updates, and show continued interest in their needs. Be a photography evangelist.
Remember, selling yourself in the service business is a forever process. By continuously developing your skills, building relationships, and showcasing your value, you can attract clients and build a successful business.
See you tomorrow, same time.
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