What do You do if Your Photography Does not or Cannot Bring Money Directly to Your Client or Prospect?
It’s easier to market your photography services if you can show how your work can directly help your clients make money. You and I love to pay for what makes us money, don’t we? That way we are easily convinced or persuaded to pay for what we believe will not be a loss. Why? Because we are going to get our money back.
And there are photographers whose job is to help the client make more money. Like photographers who shoot products.
Yet, even if your photography doesn’t directly contribute to your prospect’s income, there are still ways to sell yourself as a valuable asset to them.
Here are 3 tips on how to sell yourself as a photographer, even if your work doesn’t directly lead to increased revenue for your clients:
Tip 1:
Focus on the value you provide beyond revenue generation. This means you should focus on the value you provide to your customers beyond simply making them money.
While your photography may not directly translate into more sales for your clients, it can still provide other valuable benefits.
Example: Your photos can help enhance their brand image, improve their website’s visual appeal, or attract new customers through social media engagement.
All these are valuable and sellable. You are looking for what they want, and using your skill to give to fulfil their desire.
Tip 2: Demonstrate your expertise and experience. Emphasize your understanding of different industries, and your ability to capture the essence of a brand or product. To do this, you should have a solid portfolio.
Your portfolio is seen first before you get through the door.
Share success stories of past projects where your photography played a significant role, even if it wasn’t directly tied to revenue growth.
This is where testimonials play a huge role for your brand.
Tip 3: Tailor your pitch to each client’s specific needs. Understand your client’s business goals, target audience, and brand identity.
What is a pitch?
It is a persuasive presentation that is used to sell a business idea or product to potential investors or customers.
To persuade means to cause someone to do something, and in this context, you want to cause someone to put money on the table by communicating what value you’ll bring to them.
Show your prospects how your photography aligns with what they want and how your skills can help them achieve their objectives.
Note: The value of photography extends beyond its ability to directly generate revenue — depending on the kind of photography you do.
Your skills can enhance brand perception, improve customer engagement, and contribute to overall marketing success.
By focusing on the unique value you provide and tailoring your approach to each client’s needs, you can effectively sell yourself as a photographer even if your work doesn’t directly impact their sales figures.
You and I purchase things because we want to;
1) feel good.
2) make more money.
3) save time and effort.
4) avoid negative consequences.
Utilize this to sell and promote yourself as a photography business.
Thank you for reading. I hope this short article helps you become a value-driven photographer. This isn’t to put your client in a hot seat, but it’s to help them and yourself.
If you’re a beginner photographer, I published a book for you, tap on the link to have access: The Photographer’s Companion: Picture Perfect, A Beginner’s Guide to Photography.
